There is no better or more cost-effective way to advertise your business than online. The trick, though, isn’t just having a website, it’s developing the website to ensure it’s driving business growth.
Improving and updating the website might also be done due to rebranding. It might seem obvious, but we feel compelled to point out that even if you make only minimal changes to your brand, you need a website update to reflect them. This will help you, among other things, to attract your visitors’ attention to these changes.
What is a website?
A site or website is a central location of web pages that are related and accessed by visiting the home page of the website using a browser. It is even more important when you’re introducing changes to your business strategy. Your website is the face of your brand and the first thing potential customers will notice about you. It’s vital for this face to always be in sync with your business. There could be many decisions that go into updating your website and we have broken down our 14 key reasons into the following categories:
1. Visual Appeal
When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company. The website should highlight your product and/or service and the layout should look harmonious and consistent.
2. Outdated design:
If your website’s design looks outdated, it can create a poor user experience and make it difficult for visitors to navigate and find the information they need. A modern and updated design can help improve user engagement and encourage visitors to stay on your website longer.
On the other hand, if you redesign a website for your business from time to time — when the trends are relevant for your business — you can pull in new customers who were “just passing by”.
3. Security issues:
If your website is outdated, it may be more susceptible to security vulnerabilities. This can lead to malware infections, data breaches, and other security issues. Regular updates can help ensure your website is secure and protected from potential threats.
Moreover, all the user data contained on it will be compromised and can even be stolen if you don’t keep up with the newest means of data protection. Regularly updating your website and content management system (CMS) is a must, and if your website uses custom-built security, see that it’s compliant with the latest standards.
4. Responsive & Mobile Friendly
The UK is now a smartphone society. We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs. If you factor that with the upcoming mobile-first indexing update from Google, ignoring the mobile market is a very risky business. It’s now considered the common practice to make a website mobile-friendly (responsive design).
Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc. For many businesses, it may even make sense to design your website “mobile-first”.
5. Stock photos
When building your website, it’s important to only select components that will positively impact the objectives of the website. One aspect of a website where this is especially true is photography. Too many dated website designs have an over-reliance on stock photos.
6. Effective use of calls to actions
Many dated websites lack effective calls to action that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. Is your USP and call to action highlighted clearly on every landing page? Are they interesting enough to persuade your visitor to complete the desired action?
7. Content
The first impression of your website would be the overall layout, but the reader is visiting your website because they are looking for useful information. A site redesign can also allow you to re-address how you communicate with all your visitors and to write simple copy, on target and more effective – remember, in the modern “go faster and faster” world you only have 2 -4 seconds to engage new visitors.
The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.
Overall, if your website is not meeting your business goals or the needs of your audience, it’s likely time for an update. Below are some proven ways to update your website successfully.
- Ensure everything is working perfectly
- Solicit public feedback
- Conduct research on your competition
- Update your keywords
If you use ADA Bundle, it is easy to update your website and its content any time you like. We have a user-friendly, drag-and-drop interface. This means you can not only upload any content you want onto your web pages by dragging a file and dropping it into the editor but also rearrange the content and edit your text on yourself. In updating your website on ADA Bundle, you will not need to write any code.
You can work in our editor the same way as you work on a Word or Powerpoint file. If you need to change some text on a webpage, all you need to do is click on the text and type in the replacing text. Then hit ‘Publish’ to make the changes go live.
At ADA Bundle, our goal is to provide you with a smooth experience of creating and maintaining a website. Using our platform rids you of the hassle and tension of asking and paying a professional web developer to update your website. With us, you can handle the front end on your own while we support the backend to make sure your website is free from technical errors.